![]() ![]() This eventually enables in attracting high number of leads thereby increasing the customer base. ![]() Techniques of sales promotion aim at differentiating the products by explaining the benefits of the brand over others that is how it stands out from the crowd. Sales promotion serves as a communication link between the producer and the customer. Generate New Leads: It generates a large number of leads for business by exposing more and more customers and other business partners to the products of the company. In this way, it induces clients to buy the brand products that lead to increase demands for newly developed products. Sales promotion enables in attracting peoples towards these products using penetration price policy, discounts, coupons, and several other benefits. In todays modern times, sales promotion has become an important tool used by every business for inducing the people to buy brand products.Ĭompanies are spending lakh of rupees across the world just for sales promotion activities with a motive of increasing their customer base.Ĭompanies sometimes face difficulties in creating a market for new products. It also uses limited time offers in terms of coupons, discounts and several other benefits for accelerating and maximizing the sales volume. All the techniques used in sales promotion are indirect and non-personal in nature that are mainly related to the marketing of consumer goods rather than industrial goods.
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